In the past few years social media software has become a necessary tool to market real estate. Realtors and developers now post their current and future developments on social media digital sites like Instagram where they expect to reach a large audience.
Check out what this expert Anthony Miyazaki had to say:Expanding on this, Anthony Miyazaki, brand strategist and marketing educator, emphasized, “The growth of prospecting, CRM, and automation software capabilities has introduced both new challenges and new opportunities for marketers in the real estate industry. Real estate professionals have seen a change from the days when almost all interactions had a human element, to the current environment where much of the communication, marketing, and sales process can occur long before a personal touchpoint. Emerging automation capabilities, along with artificial intelligence integration, have the potential to shut down real estate operations who resist this technology while simultaneously increasing productivity and performance for those who adopt and adapt.
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